Even with automation, some cases require human intervention. Manual tags complement automatic management.

When to use a manual tag?

• A customer mentions a specific employee → Employee mentioned.
• A review contains useful details but doesn’t match your filters.
• You want to flag certain reviews for specific internal follow-up.

How to apply them?

• Create an empty tag (without conditions).
• From the review management screen, apply it to the selected reviews.

Benefits

• Total flexibility: you decide when and how to use it.
• Allows more precise qualitative tracking than automation alone.
• Ideal for highlighting employees positively mentioned, for example.

In practice, combining automatic and manual tags is key to effective segmentation.